Content & Social Media Lead

Category: Marketing Location: Cairo AI Qahirah Egypt Dot IT, a growing digital marketing agency serving international clients, is expanding its Social Media department. We are looking for a Content & Social Media Lead to own the strategic direction of social accounts, guide the execution team, and ensure content aligns with business goals and KPIs. This is a strategic leadership role , not a posting or scheduling role, managing multiple client accounts and collaborating closely with Performance, Design, and Account Management teams. Key Responsibilities Social Media Strategy & Planning • Develop strategies, content pillars, and monthly frameworks aligned with business goals. • Identify campaign opportunities and ensure platform-specific alignment. Creative Direction • Lead ideation, campaign concepts, and storytelling direction. • Guide design team while maintaining a consistent brand voice. Team Leadership • Supervise and mentor Social Media and Content Executives. • Review content calendars and ensure quality standards. Performance Collaboration • Align strategy with KPIs, review reports, and adjust based on insights. Client Interaction • Present strategies to clients and handle high-level feedback. Requirements Required Experience • 4–6 years in social media management, preferably in an agency. • Proven experience managing multiple client accounts and presenting strategies. • Strong background in content strategy and campaign ideation. • Experience with international/GCC clients preferred. • Familiarity with paid social campaigns is a plus. Required Skills & Candidate Profile • Strategic thinker with the ability to translate business goals into content direction. • Strong leadership, mentoring, and project management skills. • Clear English communication; structured, organized, and deadline-oriented. • Able to guide creative direction without micromanaging. • Confident presenting ideas to clients and understands how content supports revenue and brand positioning. • Comfortable working remotely and thinks in campaigns, not posts. • Expertise in social media analytics and KPIs. Key Performance Indicators (KPIs) • Client strategy approval rate and satisfaction. • Consistency and quality of monthly plans. • Engagement and growth improvements. • Reduced revision cycles through clear planning. • Team development and quality control. Benefits What We Offer • Remote work environment. • Exposure to international clients. • Clear growth path toward department leadership. • Performance-driven culture with structured systems. • Cross-functional collaboration across teams. Details Originally posted on Himalayas