Digital Marketer

This is a remote position. Our client is a leading digital marketing agency specializing in high-impact video content, helping brands drive engagement and conversions through cutting-edge advertising strategies. In recent years, they have achieved significant success in optimizing video ad campaigns for businesses across multiple industries, ensuring measurable ROI and scalable growth. Responsibilities: • Develop, manage, and optimize paid ad campaigns with a strong focus on video across major platforms, including Meta, YouTube/Google, LinkedIn, and X (formerly Twitter). • Analyze campaign performance, extract insights, and refine strategies to enhance ROI and engagement. • Oversee supporting marketing assets, such as landing pages, presentations, ad creatives, and reporting tools. • Execute B2B lead generation strategies, ensuring targeted outreach and conversion optimization. • Stay informed about emerging trends in digital advertising and implement innovative approaches to paid media. • Operate independently, contributing fresh ideas and proactive solutions without requiring constant supervision. Requirements • Proven experience in paid digital advertising with a specialization in video content. • Expertise in B2B lead generation, analytics, and conversion optimization. • High proficiency in English, both written and spoken. • Strong analytical skills with a data-driven approach to decision-making. • Keen attention to detail with a critical eye for design, ensuring brand consistency. • Ability to work autonomously, demonstrating initiative and self-motivation. • Experience with reporting tools such as Google Analytics, Meta Business Suite, and LinkedIn Campaign Manager. • Familiarity with A/B testing, audience segmentation, and retargeting strategies. • Basic design knowledge is a plus but not required. Qualifications • Minimum of 2 years of experience in digital marketing with a focus on paid ads. • Demonstrated success in optimizing ad campaigns and increasing lead conversion rates. • Strong knowledge of video marketing strategies and their application in paid media. Benefits • Part-time role with flexible scheduling. • ​100% remote position. • Competitive salary in USD. • Opportunity to work with a forward-thinking company at the forefront of video-driven digital marketing Originally posted on Himalayas