Growth Architect

Overview: The Growth Architect isthe engine builder for Turfresh. Rather than simply overseeing tasks, you will design, build, and optimize a seamless customer acquisition and retention machine.Youareresponsiblefortheentirefunnel—fromthefirst searchimpressiontothe automated nurture sequence that closes the sale. You don't just manage specialists; you orchestrate them to maximize LTV (Lifetime Value) while minimizing CAC (Customer Acquisition Cost).. You will lead and manage a distributed team of specialists across PPC, SEO, Social, Design, CRM, and Marketing Automation, ensuring campaigns are executed efficiently and optimized for performance and scalability. CoreResponsibilities: Funnel Architecture: • Design and optimize the end-to-end lead journey. You will map out how Acquisition traffic converts into GHL leads and how those leads are systematically nurtured into lifelong customers. StrategicLeadershipsROI-DrivenGrowth: • Own the performance of all lead generation campaigns (Google Ads, Meta Ads, and other PPC platforms). • Optimize for customer acquisition cost (CAC) and return on ad spend (ROAS)acrosschannels. • Analyze campaign performance to continuously improve lead quality and volume. • Translate business goals into actionable marketing strategies. TeamManagementsCollaboration: • Lead a remote marketing team across multiple functions: PPC, SEO, Design, Automation, and CRM. • Assign tasks, set clear KPIs, and maintain alignment with company-wide growth objectives. • Coach, mentor, and upskill team members as needed. WorkflowsProcessOptimization: • Implement systems and processes to streamline campaign planning, execution, and reporting. • Build and maintain SOPs, playbooks, and QA checklists to drive consistency and accuracy. • Identify bottlenecks and eliminate inefficiencies in the marketing funnel. CampaignExecutionOversight: • Oversee the launch, management, and optimization of paid media campaigns. • Ensure all marketing deliverables meet brand standards and performance benchmarks. • Provide strategic input and final sign-off on creatives, landing pages, and tracking infrastructure. Reporting sAccountability: • Own performance dashboards across paid media, SEO, CRM, and marketing automations. • Track key marketing metrics: CPL, ROAS, Conversion Rate, Pipeline Value • Report results and insights to leadership on a weekly and monthly basis. Cross-FunctionalAlignment: • Collaborate with Sales to ensure lead quality and funnel alignment. • Work closely with the executive team to forecast, budget, and prioritize high-impact initiatives. RequiredSkillssExperience: • 5+ years of experience in digital marketing, with at least 3 years focused on PPC and ROI optimization. • Strong background in performance marketing, especially in lead generation-driven business models. • Experience managing and scaling remote, cross-functional marketing teams. • Proficient in Google Ads, Meta Ads, and analytics tools (GA4, Looker Studio, etc.). • Strong knowledge of SEO, marketing automations, CRM systems, and user journey mapping. • Familiarity with tools like GoHighLevel, Monday.com, or similar. • Excellent leadership, project management, and communication skills. • Highly analytical, data-driven, and proactive in identifying opportunities for growth. PreferredQualifications: • The Architect Mindset: You see a business as a series of interconnected systems and can identify exactly where the "leaks" are. • GHL Power User: Deep familiarity with GoHighLevel logic, triggers, and snapshots. • Lifecycle Nurture Strategist: You excel at designing automated customer journeys that adapt based on lead behavior. You don't just "blast" lists; you build sophisticated branching logic that delivers the right message at the right time to move a prospect from "just looking" to "subscription customer. • Data-Obsessed: You don’t make moves based on "gut feeling"; you live in the dashboardandmakedecisionsbasedonconversiondata. • Leader of Specialists: You know enough about SEO and Automation to hold experts accountable and push them for better results. • Previous experience in a B2C startup environment. • Experience managing offshore teams. • Comfortable working across time zones and collaborating asynchronously. • Background in media and landing page optimization, or A/B testing and SEO tools. GoalssSuccessMetrics: • Increase in qualified lead volume and improved ROAS across paid channels. • Improved campaign execution speed, accuracy, and scalability. • Team members consistently meeting performance KPIs with minimal oversight. • Clear, actionable reporting that drives business decisions and marketing strategy. • A high-performing team aligned around lead generation and revenue growth. Originally posted on Himalayas