Performance Marketing Manager

This is a remote position. Our client is looking for a Performance Marketing Manager to step into an established paid media program and independently manage execution across paid search and paid social channels with minimal ramp-up time. They operate a digitally native, multi-brand e-commerce platform in the home improvement industry and have expanded their portfolio in recent years through new product launches and strategic acquisitions. The ideal professional is an experienced, hands-on operator with strong analytical judgment, deep advertising platform knowledge, and demonstrated experience incorporating AI into everyday marketing workflows. This is a full-time, fixed-term opportunity designed to provide coverage during a planned leave of absence. The engagement is expected to begin in early September 2026 and continue through December 2026. This is not an advisory or project-only position. The selected professional will take direct ownership of active campaigns, ongoing optimizations, reporting, testing, and documentation. Responsibilities • Assume responsibility for the daily management of active paid search and paid social campaigns while maintaining performance stability during the transition. • Monitor budget pacing and adjust bids, campaign structures, targeting, and allocation based on performance data. • Manage paid media programs supporting both e-commerce revenue and lead generation objectives. • Oversee Google Ads and Microsoft Ads campaigns, including Shopping campaigns, feed-driven structures, and automated bidding strategies. • Build, execute, and refine prospecting and retargeting campaigns through Meta Ads Manager. • Align campaign execution with full-funnel customer acquisition goals. • Apply AI-powered tools and automation to improve campaign workflows, bidding processes, analysis, copy development, and reporting. • Plan and execute ongoing A/B tests across campaigns, audiences, creative elements, and landing experiences. • Maintain an organized testing record and document conclusions, outcomes, and recommended next steps. • Prepare recurring performance reports with concise insights, business implications, and actionable recommendations. • Adapt reporting for detailed channel reviews and presentations to senior stakeholders. • Collaborate with internal marketing, creative, analytics, merchandising, and business teams to keep initiatives aligned. • Manage multiple campaigns and priorities independently without requiring close day-to-day supervision. • Document campaign structures, operating procedures, tests, and optimization decisions throughout the engagement. • Prepare complete handoff materials to support a smooth transition at the end of the assignment. Requirements • At least five years of hands-on paid media experience within e-commerce environments. • Proven experience managing meaningful advertising budgets across multiple campaigns or brands. • Advanced, hands-on expertise with Google Ads and Microsoft Advertising. • Experience managing Google Shopping campaigns, product feeds, feed-based account structures, and automated bidding. • Working knowledge of Meta Ads Manager, including prospecting and retargeting campaign execution. • Experience managing lead generation campaigns in addition to e-commerce acquisition programs. • Strong proficiency with GA4, web analytics, and performance measurement. • Demonstrated ability to evaluate performance using metrics such as ROAS, CAC, conversion rate, revenue, cost per lead, and customer acquisition volume. • Practical experience using AI tools for marketing analysis, copy iteration, workflow automation, campaign optimization, or reporting. • Ability to create and present performance reports using Excel and PowerPoint. • Strong analytical judgment and the ability to translate campaign data into clear recommendations. • Excellent organization, documentation, and attention to detail. • Ability to take ownership of live accounts quickly and operate effectively with limited onboarding. • Capacity to manage several workstreams independently while meeting deadlines and maintaining accuracy. Qualifications • Previous experience working in an agency, freelance, consulting, or fixed-term environment is strongly preferred. • Experience supporting a multi-brand e-commerce portfolio is highly valuable. • Familiarity with Looker, Power BI, Looker Studio, or similar business intelligence and visualization tools is preferred. • Exposure to Pinterest Ads, TikTok Ads, or other developing advertising platforms is a plus. • Experience coordinating with creative, merchandising, analytics, and senior leadership teams is beneficial. • Strong written and verbal communication skills, particularly when presenting technical campaign findings to non-technical stakeholders. • A proactive, execution-focused mindset with the confidence to make informed optimization decisions. Benefits • Full-time opportunity. • 100% remote work arrangement. • Fixed-term engagement from early September through December 2026. • Opportunity to take ownership of active paid media programs across a diversified e-commerce portfolio. • Exposure to both e-commerce and lead generation acquisition strategies. Originally posted on Himalayas