Product Marketing Associate

This is a remote position. Marketing Management • Coordinate the efforts and direction of the Digital marketing aspect of the Marketing in achieving set business goals • Develop and execute marketing campaigns. • Analyze market trends and competitors. Digital Advertising • Develop and manage online advertising campaigns on platforms such as Google Ads, LinkedIn Ads, and other PPC channels. • Monitor and optimize ad performance to maximize ROI. • Implement marketing strategies to re-engage potential customers. • Manage budgets and bids for digital ad campaigns. • A/B test ad creatives and landing pages to improve conversion rates. Email Marketing • Create and manage Email content marketing strategies. • Develop blog posts, articles, and other written content. • Manage the content calendar. • Optimize content for SEO. • Manage email marketing campaigns. • Build and segment email lists. • Create and send newsletters and promotional emails. Lead Generation • Develop and execute strategies for generating quality leads through digital channels. • Create and manage lead generation campaigns across various platforms. • Track and optimize the lead funnel to improve conversion rates. • Utilize CRM tools to manage and nurture leads. • Collaborate with the sales team to align marketing efforts with sales goals. Public Relations (PR) • Handle media relations and press releases. • Develop PR campaigns to enhance the agency's reputation. • Respond to media inquiries. • Manage crisis communication if necessary. SEO • Optimize the agency's website and client websites for search engines. • Conduct keyword research. • Implement on-page and off-page SEO techniques. • Track and report on SEO performance. Analytics • Collect and analyze data related to marketing efforts. • Generate reports on campaign performance. • Provide insights to refine marketing strategies. • Utilize analytics tools and software. Requirements • 3–4 years of hands-on experience in digital marketing, with a proven track record of launching and scaling new products or services. • Bachelor's degree in Marketing or a related field is preferred. • Proficiency in managing performance-driven campaigns across Google Ads, Facebook/Instagram Ads, and other paid media channels. • Solid understanding of SEO, SEM, and content distribution strategies. • Experience working with marketing automation tools • Strong analytical skills with the ability to interpret data, generate insights, and optimize campaigns based on performance metrics • Adaptable and creative problem-solver. • Excellent written and verbal communication skills, with a keen eye for persuasive ad copy and landing page messaging. Benefits • Remote work schedule • Competitive salary • Career growth & training • Creativity Freedom • Healthy and friendly work environment Originally posted on Himalayas